How to Dominate Your Niche to Increase Sales

Howdy from Texas! It’s Saturday but I’ve been up early getting things done. And, I wanted to give a preview of a report I’m working on right now called “How to Dominate Your Niche to Increase Sales”

We’ll use a software service provider as an example.

First things first… You need to FOCUS on the WHO. It’s important that you serve people and have a clear image of who you are serving. They don’t give a darn about your software. They don’t. They care about their problems, their goals, their needs, their life, their job, their family.

If you approach them with “Buy our software!” you are just a distraction. Of course, you probably aren’t so bold/uncouth to word it that way but too many companies are just one step away from that.

I see a LOT of landing pages and other marketing materials that aren’t that far away from that.

One step away is usually a benefit of some sort, like “Saves time!” But, as I’ve explained here and here that isn’t good enough because it is missing the most important component, WHO.

Second, increase your reach. Your WHO is out there. You should be EVERYWHERE they are. In their mind, you should look so prolific, so present, so active and involved they literally wonder if you are stalking them and also wonder how in the world you pull it off.

Instagram? There. Twitter? All over it and actively tweeting valuable/interesting/intriguing stuff. Facebook. Looks like we’re on it 24/7. Snapchat? Of course. Conferences they attend? All of ’em.

Almost everyone underestimates the volume of communication it takes to rise above the noise. Don’t worry about turning people off. The only people you turn off are those who never would’ve bought anyway, or if they did, they’d have been a pain in the ass. Either way, you win.

Third, use personalities whenever and wherever possible. People are interested in other people’s ideas, activities, struggles, triumphs, and drama (see: Reality TV). The founder should have an active evangelistic voice for the product. Developers should evangelize. Everyone in the company should be on Social Media promoting, promoting, promoting by adding value to the main concerns, issues, problems and focus of the WHO you are targeting.

For examples see 37signals and Buffer’s blog.

Fourth, take responsibility for the well-being of the WHO.

This is actually the foundation and driver of everything else. You decide on the WHO and decide and COMMIT that you are going to be the solver of their core problems. That is what your offer is supposed to do anyway, isn’t it? Well, chances are you can do A LOT more than just help them with your offer directly. You can help them with advice, ideas, connections, how-tos, information and everything else.

If your service helps Project Managers save time… don’t JUST sell them that service. Give them dozens and dozens of ways to do it. Be such a supreme provider and solver of that problem that they WANT to give you money out of gratitude.

It’s a different mode of operation but it’s much more workable, fulfilling and effective. It’ll turn them into evangelists, word of mouth will take off, they’ll retweet you, tell all the other Project Managers about you.

The best advertising is FREE advertising.

Just a few ways to Dominate.

Jason Bedunah

Jason Bedunah
 

Jason writes direct response copy for some of the best direct response marketers in the world since 2005. He's also spent several years building entire marketing departments for fast growing companies so he has a 360-degree view of what it takes to successfully execute winning campaigns.