One of my earlier articles on “Spicing Up Ads Using the 7 Deadly Sins Filter” has caused quite a ruckus! Most people said it was great… others thought I was Satan Incarnate for suggesting it. But… please realize: Number one, I’m not Satan and, number 2, that is just ONE of many Ad Filters I’ve accumulated […]
Discover More...A cracker-jack Marketing Department can get you tremendous results. I used to go into business and BUILD their entire marketing teams, often from the ground up. There’s nothing quite as profitable as having a dedicated team that REALLY knows what it’s doing. There’s also nothing quite as time-consuming, annoying or expensive. (Except perhaps software development […]
Discover More...When I look at most businesses I see tons of untapped potential. It’s a shame because that potential can easily be unleashed and provide cash flow for even more growth, to pay down debts or taken as extra profit. There are 5 core campaigns every business should execute on a regular basis to make sure […]
Discover More...By far one of the largest untapped opportunities is to create and regularly run a customer reactivation program. A well-researched, strategic reactivation campaign can recapture lost customers and create a huge surge in extra money in a very short period of time. Most reactivation campaigns can be launched in a couple of weeks and bring […]
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“The 7 Deadly Sins” Filter allows me to spice up ad copy fast. I first saw this on a forum discussion where a super affiliate used it in his ad writing. He got it from a book called “Evil by Design: Interaction Design to Lead Us Into Temptation.” The book shows how website designers use the […]
Discover More...If you’re like most business owners you have a marketing to-do list which never seems to get shorter. You may also have a bunch of started but never finished projects. All that time, money and energy locked up in incomplete tasks, the “hoped for” ROI suspended in space along with it. Working with business owners for […]
Discover More...When I’m looking at a marketing problem or a new project I evaluate the following factors to get an idea of what we should focus on. Here are the factors (in order of Magnitude of Effect): Awareness Uniqueness Interest Value By far the most important item on this list is Awareness. It’s also the most […]
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You might not think of a tweet as a headline but it pretty much is if you are looking to get clicks. Take this tweet from Forbes.com: One of the things you want to try to get into every headline is a benefit and curiosity. If the person can read it and knows the answer […]
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Hola! (That’s espanol for hello). If I were stripped of everything in my life, I’d have it all back and more within a year. That’s not bravado, wishful thinking or theoretical confidence. It’s a fact. Because I’ve done it. Twice. That’s a story for another day but I will tell you WHY I was able […]
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Just got this email from LifeHacker. They have pretty good marketing but I still see some things I’d like to improve. So, let’s do a little exercise. Improve this email subject line from LifeHacker… My answers are in a hidden box below. In case you can’t read it here’s what it says, “Lifehack Daily” – […]
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