Howdy from Texas! It’s Saturday but I’ve been up early getting things done. And, I wanted to give a preview of a report I’m working on right now called “How to Dominate Your Niche to Increase Software Sales”
First things first… You need to FOCUS on the WHO. In today’s social world it’s important that you serve people. They don’t give a damn about your software. They don’t. They care about their problems, their goals, their needs, their life, their job, their family.
If you approach them with “Buy our software!” you are just a distraction. Of course, you probably aren’t so bold/uncouth to word it that way but most companies are just one step away from that.
I see a LOT of landing pages and other collateral that aren’t that far away from that.
Second, increase your reach. Your WHO is out there. You should be EVERYWHERE they are. In their mind you should look so prolific, so present, so active and involved they literally wonder if you are stalking them as well as how in the world you pull it off.
Instagram? There. Twitter? All over it and actively tweeting valuable/interesting/intriguing stuff. Facebook. Looks like we’re on it 24/7. Snapchat? Of course. Thumb? Yep. Conferences they are at? All of ‘em.
Almost everyone underestimates the volume of communication it takes to rise above the noise. Don’t worry about turning people off. The only people you turn off are those who never would’ve bought anyway, or if they did, they’d have been a pain in the ass. Either way, you win.
Third, use personalities whenever and wherever possible. People are interested in other people’s ideas, activities, struggles, triumphs and drama (see: Reality TV). The founder should have an active evangelistic voice for the product. Developers should evangelize. Everyone in the company should be on Social Media promoting, promoting, promoting by adding value to the main concerns, issues, problems and focus of the WHO you are targeting.
Fourth, take responsibility for the well-being of the WHO.
This is actually the foundation and driver of everything else. You decide on the WHO and decide and COMMIT that you are going to be the solver of their core problems. That is what your software is supposed to do anyway isn’t it? Well, chances are you can do A LOT more than just help them with software directly. You can help them with advice, ideas, connections, how-tos, information and everything else.
If your software helps Project Managers save time… don’t JUST sell them the software. Give them dozens and dozens of ways to do it. Be such a supreme provider and solver of that problem that they WANT to give you money out of gratitude.
It’s a different mode of operation but it’s much more workable, fulfilling and effective. It’ll turn them into evangelists, word of mouth will take off, they’ll retweet you, tell all the other Project Managers about you.
The best advertising is FREE advertising.
Just a few ways to Dominate.