Are you an author, speaker, coach or subject expert looking to woo and win over your target market so easily and thoroughly that you become the unchallenged star of your niche?
Would you like to finally get paid handsomely for all of that amazing advice you have been showering on others for years?
In this post, I’m going to show you EXACTLY, step-by-step how to do it. I’ve done it for myself in 2 other niches and I’m currently doing it for myself in an entirely new niche and have guided OTHERS in doing it as well.
Now, it’s your turn.
Step one… Take an inventory of everything you have that you can possibly sell. Write it all down.
It’ll be easy to write down what you already sell. But, I want to write down everything you could POSSIBLY sell. Example: If you once did a short 4 hour seminar for the Rotary Club and you have the videos on BetaMax write it down – even if you never planned on selling it.
Here’s another example: A short report you wrote on xyz subject which you may or may not be happy with… but, you could be happy with if you applied a little elbow grease… or, you could offer as a “bonus” to someone for purchasing something else.
Write a little project for yourself about how you can get all that stuff into sellable shape. Don’t make it hard on yourself… you will probably use these items as add-ons or bonuses or enticements of some sort.
Step two… gather up any who has every contacted you about your services in any way, shape or form. This includes someone who emailed you with a question… even if it was 85 years ago!
You’ll want to get all past clients, current clients and anyone who has every interacted with you in any way into a database of some sort.
Is this starting to sound hard already? Well… the easy part is coming… but rest assured this previous stuff will pay off in spades!
So, no back talk, just get it done.
What you are doing is amassing your “power base” and it IS going to make your life so much easier.
Now, add any one who could be a potential ALLY or contact – even if they aren’t a direct prospect for what you are selling. The reason you are doing this is because they likely do know others which could use you. You want to keep communication lines with these people and you have to have them in your power base before you can HELP them to help you.
Again, it doesn’t matter how long ago this contact was… got an old tattered business card from a conference from 8 years ago? Great! Get it into your database.
Aw hell… I know I’ve lost some of you already. This is sounding like a lot of work. What if I told you that you’d make a bazillion dollars just by spending $25 on Facebook Ads? That while you were sleeping a gazillion facebookers would see your ad and you’d wake up after a good night’s sleep with an email inbox full of CASH!
That more your speed? Fine. Get outta here… The REAL men (and women) are talking real ACTION, real strategy and REAL RESULTS!
And… we are about to get some shit done.
You got those balls rolling? Excellent!
Now let’s start to make some money.
You want to get back in contact with all of those people. For your past customers who haven’t ordered in a while you need to send a non-threatening “get back in touch” email.
Haven’t seen you in a while? How’s it going?
I’m still plugging away teaching people about xyz.
Anyways, love to see around again. My blog is getting pretty active and I have a ton of great new stuff on the horizon.
P.S. My blog is at blahblah.com and I just posted on “How to blah, blah..”
And, those people who you met at seminars, etc? You’ll send them something similar. Don’t worry about whether or not they’ll remember you. They won’t! But I bet quite a few of them will be curious enough to take a look… then, maybe it’ll jog their memory and maybe it won’t. Not important. The thing is now you’ve got some potential influencers reading your blog.
By the way, don’t do this right before you go on a retreat to the forest or go hang out in the Bahamas because you want to actually personally answer all of the emails you get back. This will help you get in tune with the most important people in your market… the ones who are listening and responding!
Is this too small time for you? Mere peanuts, you say?
Just simmer down… I’m laying the all important foundation here.
Now that you’ve started to get the power base together and are warming them up for your all out assault we can really get down to business.
Got a blog? Great! Keep posting sweet content on it. Join a ton of forums. Start posting in them on your niche subject but without promoting anything other than your blog. Have your blog’s url at the bottom. Give a lot of value. You can also look for communities on G+. Make sure your blog is set up for Google Authorship. Real simple instructions here:
If your blog already has a lot of readership and/or an email list you can start capitalizing on it.
Get Fast Cash with an eCoaching Program
One of the best things I’ve seen work is an eCoaching program. I’ve done it in 3 different niches (dating, business networking and self-help). Rarely fails to make $15-20k+ the first time out and it just builds from there. Plus, it takes almost no time at all to get it created. At the minimum you need a paypal account that you can create subscriptions with and an autoresponder service.
eCoaching programs are six email lessons delivered each week with homework assignments and you give email feedback on the homework assignments.
Easy enough right?
I LOVE to do this because short, pithy email lessons are easy to write and they’re more interactive because you can include “homework” assignments to do. You read over the submitted work (only about 30% of the people actually do them to begin with and it declines each week after that so don’t worry about getting overwhelmed.)
This is important: Make the eCoaching program take only 6 weeks. I’ve tried 4 and it was just too short and I did longer than 6 weeks and people just don’t have attention spans that long.
Also, set it up so that they are NOT charged until after the 2nd lesson. I used to make it free to try and then they’d get charged on the 10th day if they had not bowed out. This TRIPLED the number of signups easily. Were there cancellations? Sure. But who cares… even after the cancellations I made 3x the money.
Create A Book The Easy Way – And Get Paid To Do It.
You should also write a book even if you already have one… but do it the easy way. After you’ve done a few eCoaching courses you’ll be extremely tuned in to what your students are really struggling with and what really gets them ‘turned on.’
Write a killer sales letter for your book (or have me write it!)
The book that you are going to create the easy way.
Here’s how: Ask via your blog and email list what people are having the most trouble with… Now, create a series of 4 teleseminars which shows how to solve those problems. I think you should make them so valuable that you charge for them. I used to charge between $300 and $500 for a 4 week teleseminar course.
Have each teleseminar recorded and transcribed. Take the transcripts and edit/organize to give you the core of your book. Examine what you have and see how much else is needed and see how it matches up to the killer sales letter for your book. Use additional teleseminars to flesh it out more if necessary.
If it has mass appeal (larger niche) then reach out to publishers letting them know about it. Let them know you have xxxxx number on your email list. Your blog numbers, etc.
You’ll have a new book in no time. But, not just any book… it’s a book that is truly in tune with your market.
If it gets picked by a major publisher it’ll be sweet… if not, who cares, you can still have affiliates sell it and sell it to your list and use it as a credibility device.
Also, you now have several audio courses you can now sell to your blog readers, email list and via affiliates. Pretty sweet, huh?
Create STEADY Cash With a Continuity Program
The book, teleseminars, audio programs and eCoaching program should also drive trials to your continuity program. What continuity program? The one you are going to create!
It can be a monthly audio or a monthly newsletter but I suggest that it be PHYSICAL because you can charge more and the physical tangibility cuts way back on cancellations.
The continuity program is for steady cash (yay!) but it is also to keep a communication line to your best clients… They will give you more and more product and course ideas.
Remember all that stuff I had you amass at the beginning of this discourse? Did you think I made you do it just for giggles?
Never! I ALWAYS have a master plan. See… the KEY to selling a continuity program (or anything really) is to build the value up so massively that the person feels almost like they are taking advantage of you!
This is where all that other ‘near sellable’ stuff comes into play. By now, you should’ve gotten it all squared away so that it is not ‘near sellable’ but is KILLER.
What you want to do is assign a value to each piece. Hopefully you can get it in the thousands of dollars. Those are going to be your bonuses for subscribing.
Get a Massive Pay Day and Instantly Establish Yourself as THE UNCHALLENGED AUTHORITY In Your Niche
One of the great things about all the previous stuff we’ve done… especially the Continuity Program is it will also be useful in promoting your Event.
The bad ass event you are going to put on to totally dominate your market and cement your status as the ultimate authority in your niche!
Does that scare you? Putting on a big event, having speakers, renting hotel rooms, etc?
I’ve done a few myself but they were ONLY me. And, only 2.5 days long.
If you are not up to putting on a knockout event the likes of which your niche has never seen don’t fret.
In that case, I DO suggest you start off nice and slow. How about a VIRTUAL seminar?
You’ll still have speakers. You’ll still have an agenda. You can still make it a big deal.
Here’s how it could work: You find the speakers. Make sure they have enough material for an hour or two of ‘lecture’ and then 30-45 minutes of questions. Get them to agree that they can pitch their products on it at the end and it’ll go out to all the attendees via email and the ‘conference’ blog.
Get them to agree that you get the rights to sell the audio/video of the conference as well. They, of course, can sell it, too and get to keep x%.
Then, pick a date and get all the speakers to promote to their lists. Anyone who signs up through their link they get half of the sale or 3/4ths or whatever.
You are going to have some speaking slots of your own. You are going to get 1/4 to 1/2 of each sign up from the other speakers plus 100% of the income from your own signups. You are getting a list built AND you are getting a product to sell.
Not a bad deal for not even having to leave the house!
And you can sell the audio/video to all the people in your continuity program, your blog, your email list, etc. etc!
With Skype and webconferencing and all that this is not hard to pull off. I’d set it up to start on a Friday night and go all day Saturday and Sunday… I’d also have promoted “Google Hangout” times for networking with the speakers, etc.
After doing a few of those and seeing the dollars POUR in I know one thing for certain…
You Are Going To Be ITCHING To Do A Live One!
Listen to me: If you do all of this you will make a ton of money. You’ll also be indebted to me forever.
How will you ever repay me?
I dunno… it’ll be almost impossible. Maybe you’ll name your next kid after me or something.
Or, maybe… just maybe…
You’ll Hire ME To Help You Do This!
That’d be cool. I am, after all, The Information Marketing Copywriter! We’d both make a ton of money and you could name your kid whatever you want.
Hope this helps,
P.S. If you are serious about doing any/all of this drop me a line at firstname.lastname@example.org
P.P.S. I’m not cheap but… Damn! I am sure worth it!