Direct Response Marketing Since 2005
This is a “Best of…” Post – It worked in 2008 and works in 2026 and will work as long as people are people… Why do people stop doing business with you? Why do they stop those recurring payments? One of the biggest mistakes you could make is to think you can sit around a … Read more
… This is a post from 2013 from my old blog. I’m reposting it here only because it STILL gets tons of traffic. The ideas are still valid and the contest was a success … Recently, I put together a Facebook contest for ModernGreetings and we had a blast. The contest did a lot to drive awareness … Read more
How would your business change if you had an exhaustive list of methodical ways to generating high quality leads? What if instead of just one or two lead sources you had four or even six? It’s totally possible, vital even, and there’s probably nothing more important you could be working on right now. This guide will … Read more
Just got this email from LifeHacker. They have pretty good marketing but I still see some things I’d like to improve. So, let’s do a little exercise. Improve this email subject line from LifeHacker… My answers are in a hidden box below. In case you can’t read it here’s what it says, “Lifehack Daily” – … Read more
One of my earlier articles on “Spicing Up Ads Using the 7 Deadly Sins Filter” has caused quite a ruckus! Most people said it was great… others thought I was Satan Incarnate for suggesting it. But… please realize: Number one, I’m not Satan and, number 2, that is just ONE of many Ad Filters I’ve accumulated and put … Read more
“The 7 Deadly Sins” Filter allows me to spice up ad copy fast. I first saw this on a forum discussion where a super affiliate used it in his ad writing. He got it from a book called “Evil by Design: Interaction Design to Lead Us Into Temptation.” The book shows how website designers use the … Read more
By far one of the largest untapped opportunities is to create and regularly run a customer reactivation program. A well-researched, strategic reactivation campaign can recapture lost customers and create a huge surge in extra money in a very short period of time. Most reactivation campaigns can be launched in a couple of weeks and bring … Read more
The reasons people buy haven’t changed in thousands upon thousands of years. Humans still evaluate “What’s in it for me?” AI doesn’t change that. Will there be changes? Of course, but not in the very fundamentals of why people buy. So, if you’re worried about AI, don’t be. It’s a great tool. It speeds things up. … Read more
Howdy from Texas! It’s Saturday but I’ve been up early getting things done. And, I wanted to give a preview of a report I’m working on right now called “How to Dominate Your Niche to Increase Sales” We’ll use a software service provider as an example. First things first… You need to FOCUS on the WHO. It’s important … Read more
Nail the WHO and You’ll Boost Sales When you discover WHO you are targeting everything becomes much more clear. I often come across software sales pages or other marketing messages that describe WHAT problem their software solves but gives hardly an inkling of WHO it solves it for and that can make a HUGE difference. Take … Read more