Lead Magnets Types for Testing

– Spreadsheet – Calculator – Toolkit – Cheatsheet – Checklist – Case Study – Video – Webinar – Email series – Report – Software Tool – Quiz – Assessment – Coupon – Free Trial/Sample – Resource List – Template – Planner – Calendar – Worksheet/Workbook – Generator (think url name generator, baby name generator, company […]

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Is this the most profitable marketing campaign you can run?

By far one of the largest untapped opportunities is to create and regularly run a customer reactivation program. A well-researched, strategic reactivation campaign can recapture lost customers and create a huge surge in extra money in a very short period of time. Most reactivation campaigns can be launched in a couple of weeks and bring […]

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Is Awareness the Most Important Factor in Advertising?

When I’m looking at a marketing problem or a new project I evaluate the following factors to get an idea of what we should focus on. Here are the factors (in order of Magnitude of Effect): Awareness Uniqueness Interest Value By far the most important item on this list is Awareness. It’s also the most […]

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Your Marketing Compass

If you’re like most business owners you have a marketing to-do list which never seems to get shorter. You may also have a bunch of started but never finished projects. All that time, money and energy locked up in incomplete tasks, the “hoped for” ROI suspended in space along with it. Working with business owners for […]

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Spicing Up Ads with “The 7 Deadly Sins Filter”

“The 7 Deadly Sins” Filter allows me to spice up ad copy fast. I first saw this on a forum discussion where a super affiliate used it in his ad writing. He got it from a book called “Evil by Design: Interaction Design to Lead Us Into Temptation.” The book shows how website designers use the […]

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Add Curiosity to Get More Clicks

You might not think of a tweet as a headline but it pretty much is if you are looking to get clicks. Take this tweet from Forbes.com: One of the things you want to try to get into every headline is a benefit and curiosity. If the person can read it and knows the answer […]

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Improve This Email Subject Line from LifeHacker

Just got this email from LifeHacker. They have pretty good marketing but I still see some things I’d like to improve. So, let’s do a little exercise. Improve this email subject line from LifeHacker… My answers are in a hidden box below. In case you can’t read it here’s what it says, “Lifehack Daily” – […]

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