When you win, we win. It really is that simple.
It might sound trite but it’s not.
There are really only a few things a Business Owner should focus on and the top one is creating Win-Win offers for their customers.
Look at the current “Lead Gen” agencies out there.
Their offer seems simple, straightforward but it’s really a complete mess.
Here’s the standard offer: “Give me $X and I’ll give you y Leads.”
It’s sloppy.
Here’s why. A lead in California isn’t the same as a lead in Florida which isn’t the same as a lead in Oklahoma.
The cookie-cutter approach means they have to put a lot of “Cushion” in their lead prices.
A better way is to send a certain number of leads AT COST. And, show the cost.
Then, when you and the client know the actual cost you guys can agree on a price per lead. (This is after figuring out what a real, qualified and engaged lead is, of course.)
That would be win-win.
A lot of these lead gen agencies might not like that but if they were in this to create a viable business THEY would because if the lead cost was dialed in for the business owner AND the lead gen agency could still get a profit they’d have a client for life.
That would be win-win-win all around.
Jason