There is so much noise in your prospect’s lives right now.
Emails.
Texts.
Facebook Messages.
TV.
Radio.
How do you break through?
You have to put something that truly resonates. But, you don’t have to stress yourself out about this. If you’ve been in business long you know what the major pain points are, right?
For one of my clients we devised 20 of them. They were all statements that would resonate with the people they were targeting. For someone who wants to be a Leader in the company or community a fear of talking in front of others is a massive problem.
So, here’s the “Reality” statement you’d put in front of them:
“I want to be a great leader but I’m too nervous to speak up.” – or something similar. That’ll get their attention. Then, you hint at a solution: “Free Seminar: How to Eradicate Speaking Fears.” or whatever can help with that.
You really need 20 of these kinds of “Reality” Statements to test. Most of them won’t do well. A few will do REALLY well. Those are the ones you really expand on. You derive further angles from those. Before you know it you have little ads that slice right through all the noise almost as easily as calling their name.
You can see the video on facebook by clicking the link below:
Creative Short – 1 minute video
Jason