Direct Response Marketing Since 2005
Howdy from Texas! It’s Saturday but I’ve been up early getting things done. And, I wanted to give a preview of a report I’m working on right now called “How to Dominate Your Niche to Increase Sales” We’ll use a software service provider as an example. First things first… You need to FOCUS on the WHO. It’s important … Read more
Nail the WHO and You’ll Boost Sales When you discover WHO you are targeting everything becomes much more clear. I often come across software sales pages or other marketing messages that describe WHAT problem their software solves but gives hardly an inkling of WHO it solves it for and that can make a HUGE difference. Take … Read more
When you win, we win. It really is that simple. It might sound trite but it’s not. There are really only a few things a Business Owner should focus on and the top one is creating Win-Win offers for their customers. Look at the current “Lead Gen” agencies out there. Their offer seems simple, … Read more