Direct Response Marketing Since 2005
… This is a post from 2013 from my old blog. I’m reposting it here only because it STILL gets tons of traffic. The ideas are still valid and the contest was a success … Recently, I put together a Facebook contest for ModernGreetings and we had a blast. The contest did a lot to drive awareness … Read more
How would your business change if you had an exhaustive list of methodical ways to generating high quality leads? What if instead of just one or two lead sources you had four or even six? It’s totally possible, vital even, and there’s probably nothing more important you could be working on right now. This guide will … Read more
Just got this email from LifeHacker. They have pretty good marketing but I still see some things I’d like to improve. So, let’s do a little exercise. Improve this email subject line from LifeHacker… My answers are in a hidden box below. In case you can’t read it here’s what it says, “Lifehack Daily” – … Read more
One of my earlier articles on “Spicing Up Ads Using the 7 Deadly Sins Filter” has caused quite a ruckus! Most people said it was great… others thought I was Satan Incarnate for suggesting it. But… please realize: Number one, I’m not Satan and, number 2, that is just ONE of many Ad Filters I’ve accumulated and put … Read more
“The 7 Deadly Sins” Filter allows me to spice up ad copy fast. I first saw this on a forum discussion where a super affiliate used it in his ad writing. He got it from a book called “Evil by Design: Interaction Design to Lead Us Into Temptation.” The book shows how website designers use the … Read more
When you win, we win. It really is that simple. It might sound trite but it’s not. There are really only a few things a Business Owner should focus on and the top one is creating Win-Win offers for their customers. Look at the current “Lead Gen” agencies out there. Their offer seems simple, … Read more