“The 7 Deadly Sins” Filter allows me to spice up ad copy fast.
I first saw this on a forum discussion where a super affiliate used it in his ad writing. He got it from a book called “Evil by Design: Interaction Design to Lead Us Into Temptation.”
The book shows how website designers use the 7 Deadly Sins to attract and keep users so we do need to modify it a bit for advertising.
- Pride – show them pride of ownership, how great they’ll feel about themselves if they own it
- Sloth – Give them the amazing benefits with little to no work
- Gluttony – show that they’ll get more than enough, more than they deserve
- Anger – Show how the benefit will right a wrong or punish an enemy
- Envy – show that owning the product will make others want to be them or be like them
- Lust – leverage their intense desire for something and show your product/service is the bridge to get them there
- Greed – leverage their intense desire to get even more than they already have, more than anyone else
So, I added that to my repertoire of Filters to take basic headlines or copy concepts and ELECTRIFY them. The positive results were immediate.
Check out this Facebook ad.
Kinda bland, eh?
I mean technically it is an ok headline. Starting off with “How To” is always good. It calls out its audience “First-Time Author” so that’s good. But, overall it’s just bland.
I also like the pencil look of the ad because it does stand out against the other stock photo type images used on Facebook. I don’t, however, like the writing with a quill pen. Nothing screams WORK like writing with a quill pen.
I ran this ad through the “7 Deadly Sins” Filter and shipped off to a client who is in the same niche.
Consider how you’d rewrite that headline using the “7 Deadly Sins Filter” and then compare it to what I did for practice.
Ok, so how would I improve it?
Sloth: Your First Book Practically Writes Itself
Greed: Make More Money as a First-Time Author
Pride: Wait Til They See YOU, A New Author
Anger: Rejected? First-Time Author Proves ’em Wrong
Envy: Rich Author Reveals ‘Get Published’ Secrets
Gluttony: Fame and Freedom, Publish Your First Book
Obviously, I’d try different images BUT for this “Electrify This Copy” post I am going to deal only with the headline.
If you need your copy and ads Electrified click the link below to discuss.